At KS4, we currently run the OCR Enterprise and Marketing course. The course explores some of the essential skills and knowledge required to start your own business and is assessed through internal set assessments and an external written paper. The aim of the course is to build business and employability skills which may naturally lead on to further study of Business at KS5, or an apprenticeship in a business.
In Year 10 students focus on designing a business proposal based on a given business scenario along with covering content for the final exam. Students identify a customer profile, complete market research, design a business proposal and review whether their business proposal is viable. Students also complete an external paper on Enterprise and marketing; how to target a market, develop a product, understand what makes a product or service financially viable and learn how to attract and retain customers.
In Year 11 students continue to cover content to prepare for the January exam, with a re-sit opportunity in June. Year 11 also focuses on the second set assignment based on marketing and pitching a business proposal. This assessment also includes giving an assessed pitch to a panel of potential investors.
Students at Richard Lander School are introduced to the world of business in Year 9 when they have the opportunity to take part in Young Enterprise, The Company Program. This helps build business and employability skills which can enhance performance on the KS4 Business course, if taken as an option.
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