Business has always been a very popular choice at KS4!
Students at Richard Lander School are introduced to the world of business in Year 9 when they have the opportunity to take part in Young Enterprise, The Company Program. This helps build business and employability skills which can enhance performance on the KS4 Business course, if taken as an option. Richard Lander School has a long history of success in the Young Enterprise competition. Most recently in 2018, our YE company, Mood, was awarded ‘Runner Up Company of the Year’ in Cornwall.
Year 9 students who choose Business as a KS4 option are then invited to meet a range of local entrepreneurs/business owners to informally find out how real life business have been started. Our ‘meet the entrepreneur’ event helps students build context from real life examples to support their learning throughout Years 10 and 11.
At KS4, we currently run the OCR Enterprise and Marketing course. The course explores themes required to start your own business, it is assessed through internal set assessments and an external written paper, which is sat in the January of Year 11.
In Year 10 we focus on designing a business proposal based on a given business scenario along with covering content for the final exam.
Design a business proposal – set assignment 1
Learning outcomes: be able to identify the customer profile for a business challenge, be able to complete market research to aid decisions relating to a business challenge, be able to develop a design proposal for a business challenge, be able to review whether a business proposal is viable.
Enterprise and marketing – external paper
Learning outcomes: understand how to target a market, understand what makes a product or service financially viable, understand product development, understand how to attract and retain customers, understand factors for consideration when starting up a business, understand different functional activities needed to support a business start-up.
In Year 11 we continue to cover content to prepare for the exam which will be sat in January, with a re-sit opportunity in June. Year 11 also focuses on the second set assignment based on marketing and pitching a business proposal. This assessment also includes giving an assessed pitch to a panel of potential investors.
Market and pitch a business proposal – set assignment 2
Learning outcomes: be able to develop a brand identity and promotional plan to target a customer profile, be able to plan a pitch for a proposal, be able to pitch a proposal to an audience, be able to review the strengths and weaknesses of a proposal and pitch.
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